From the snow country of Niigata to the world.
Car rentals, hospitality, real estate & technology.
Sustainable regional revitalization from Niigata’s snow country
Premium vehicles under 10 years old, optimized for Myoko ski resorts. Station transfers, private tours & long-term rentals available.
Three private guesthouse apartments with a retro gaming-themed cafe called “8 Bitto Kafe”. Experience authentic snow country living.
Comprehensive support for akiya (vacant house) purchases, investment, and renovation in the Myoko & Joetsu area. Foreign owner support available.
Full-service management for absent owners — short-term rental operations, snow removal, security camera installation, and emergency response.
Technical support for accommodation businesses: CCTV installation, smart locks, Wi-Fi setup, and cybersecurity protection.
Yuki Mebuki is a regional revitalization company based in Joetsu and Myoko, Niigata Prefecture.
Founded by an Australian entrepreneur with deep local roots, we combine international perspective with genuine commitment to the region.
Through car rental, hospitality, real estate, and technology, we are transforming Myoko and Joetsu into a destination people want to visit — and return to.
Whether you're looking for car rentals, accommodation, investment opportunities, or property management in Niigata’s snow country — we’d love to hear from you.